Thursday, March 26, 2015

Consort's Abstracta Shares Silver Award at GlobalShop 2015!

With the recent “Silver Award’ from the juried competition during the 2015 GlobalShop Show, our Abstracta Modular Display System is once again recognized as a world player! GlobalShop, the world's largest trade show for retail design and shopper marketing, is held in Las Vegas each March. The competition has become a much-anticipated event for showcasing outstanding recent retail-oriented projects around the world.

Our Abstracta system was the primary display medium for the Herman Miller “pop-up” store in New York City during May, 2014 where the large Michigan-based contract furniture company presented a striking, colorful and textural retrospective of Alexander Girard’s significant contribution to Herman Miller’s decades long success as an industry innovator.

In the words of a Metropolis Magazine editor, “The new Alexander Girard pop-up exhibit in New York’s Meatpacking District is a three-part celebration of all things Girard. The showcase highlights the architect and designer's fabric work, developed during his time as design director of the textiles department at Herman Miller from 1952 to 1973. Then there are the lounge pieces Girard produced for Braniff Airlines in the late 60s, a small number of the 17,000+ items he designed for the project. The third element is the striking exhibit installation, a Girard-esque living room, bursting with color and populated with period affects.”

The store layout was designed by Michael McGinn and his team at Standard Issue Design, of Brooklyn, New York and featured Girard’s most significant designs and patterns. For Consort, this was our second opportunity to work with Michael for a Herman Miller project with the first one
involving a 1,000 square foot portion of the company’s showroom at their massive showroom in Chicago’s Merchandise Mart in 2012.

Abstracta was chosen for its simple and classic features that inherently take a back seat to displayed objects, such as Girard’s work, to be elegantly featured.  It was the perfect choice for the incredibly eye-catching array of Girard’s brilliant work. 

Thank you Michael and Herman Miller for again choosing Abstracta!

Roger Lepley

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