Street Flags: A New Way To Use Your Light Pole

Consort Display Group introduces FlagTrax®, a whole new genre for street-side communication. FlagTrax is our newest outdoor system for providing information and adding color to light pole and buildings. 

The new genre is ‘street flags’, as opposed to the popular street banners that we see in thousands of communities. So what really is the difference of a street banner versus a street flag? A street banner is like our standard light pole banner that is stretched top and bottom with our banner hardware. It’s typically made from a vinyl digital banner or a screen-printed acrylic marine fabric banner. The banners are installed and changed using bucket trucks.

A FlagTrax street flag is similar in that it’s installed on the same type of city or shopping center light pole but once it’s installed using a bucket truck, all the flag changes can happen from the ground, saving thousands of dollars every year on a typical municipal street communication program. The fabric is generally a lightweight dye sublimation or nylon flag material that waves, glows and flutters in the breeze, similar to a regular flag you would see on any flagpole.

How does it work? The system operates on an aluminum track that is mounted vertically onto the pole or wall into which a flexible Push-Pull™ rod is inserted that carries the banner or flag up to the final mounting height. (watch the video) Access to this tamper-proof track can be mounted at shoulder height for maximum convenience or the six or eight foot level above the ground where added security may be required, alleviating the need for anything more than a small step stool.

Street pole banner changes in urban areas, in particular, are normally expensive and difficult with traffic concerns, as bucket trucks weave their way around, sometimes stopping traffic or diverting it with traffic cones. FlagTrax changes can be done by one person at any time of day in just a matter of minutes, often saving up to one hundred dollars per change in some of the larger cities. An additional benefit is that it will encourage more changes, more often, allowing event organizers greater flexibility to promote more events within a city, significantly adding to the sense of the area’s vitality and activity.


The FlagTrax street flag system was very well received at the annual Specialty Graphic Imaging Association and took home Product of the Year honors for Finishing and Display Exhibit Hardware. “SGIA's Product of the Year Awards showcase digital imaging products that keep the specialty imaging industry moving forward," said Jeff Burton, SGIA's digital printing analyst. "Winners have benefited from worldwide recognition and the ability to market their product as a winner of this valued competition."

For more information about FlagTrax, visit our website.