Beginning today, we are placing our durable little tabletop display into the eyes and ears of top designers around the world under the new brand “QU™”. The name is a takeoff of “queue”, meaning “list of data, to stand up in line” and so on. The strikingly simple name and logo design is the brainchild of our good friend, Thomas Mills, of MillsIdeas, LLC in Kalamazoo, Michigan.The product was born as “Pōdia Tabletop Display” in 2004 and has been widely accepted in the hospitality business in the US under that name. But, now it’s time for the rest of the world to know about this wonderfully durable display product and we are starting with designers. The reason for this approach is simple. QU perfectly displays an 8.5” x 11’ standard printed paper. And who makes the best looking printed pieces of paper? Designers!
The designer simply and easily composes the graphics into a standard two-column format using any graphic program, including MS Word, prints the document, folds it lengthwise and inserts it into the QU capsule for an instant display.
The better looking the graphics the better QU looks, for the capsule totally takes on the look of the document’s design.
How would designers use QU? For virtually any and all smaller graphic and communication needs. Of course, because they’re easily changed they’re perfect for menus, communicating hotel and resort services and welcoming guests. But, also, they’re wonderful to display photos and messages about designer’s works for self promotion, client use for trade shows, case studies and special events.
Roger Lepley
